Which? app— VISIT WHICH?

A user opening the Which? app

Building a solid foundation

The Which? app enables users to gain access to our expanding library of expert reviews, featuring top-rated Best Buys and exceptional Great Value picks. You can easily assess product performance with our intuitive 'Test Score' feature, providing a comprehensive overview at a glance. You can also compare products side by side and save your favourites to come back to.

By focusing on user feedback and fixing some foundational issues we've been able to grow app engagement by 35% year on year.

More information and work will be added soon.

More screens from the Which? iOS app showing the filter and compare journey

Contributing designers: Will Pickersgill & Christèle Tai