Which? app
A user opening the Which? app
Concise information on the go
The Which? app enables users on the go to gain access to the UK’s biggest library of expert reviews, featuring top-rated Best Buys and exceptional Great Value product picks. Users can easily assess product performance with our intuitive 'Test Score' feature, providing a comprehensive overview at a glance. You can also compare products side by side and save your favourites to come back to.
Screens from the Which? iOS app showing the navigation journey
Building a solid foundation
The app was struggling with stability issues which was having a negative impact on user experience and satisfaction. By focusing on user feedback and fixing identified pain-points we've been able to grow app engagement by 50% year on year. By honing in on fixing the basics and stabilising the platform we've enabled a significant uplift in positive app reviews across the different app stores. The app reached number 2 in the App store for the UK 'Magazine and newspapers' category.
More information and work will be added soon.
More screens from the Which? iOS app showing the reviews and comparison journey
We're in the process of building out an AI enhanced smart search that will give users direct answers to their often niche queries. We'll also enable smarter notifications based on their previous searches.
Contributing designers: Will Pickersgill & Christèle Tai